Google, Facebook may have to be more Transparent

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The investigations into Russia's interference in the 2016 US election are threatening to spy on tech companies in their secret inner workings.

As of now, things are unfolding into social media’s role in spreading scam or informations with no proofs. U.S. lawmakers are now in need of understanding how the algorithms and math of everything from how Facebook weights things in newsfeed to how Google ranks the search results. 

Rep. Adam Schiff of California, apparently he is the top Democrat on the House Intelligence Committee, gave a warning on Sept. 24 of this month about "the use of Facebook's algorithms and the way it tends to potentially reinforce people's informational bias." He added, "This is a far broader issue than Russia, but one that we really need to know more about."
As our source,Politico reports, staff investigators are curious whether Russian elements used Twitter to spread disinformation in Google's search rankings. Because if you made a research about this, Google has previously affirmed it uses Facebook and Twitter links in calculating search rankings for content..Watch this video as the Google technician specialist talks about it

"Algorithmic transparency is also key to corporate accountability," said Marc Rotenberg, who is currently serving as an executive director of the Washington-based Electronic Privacy Information Center, which has relatively been blaming the tech companies for their mishandling of consumers' personal data. "Without knowledge of the factors that provide the basis for decisions, it is impossible to know whether companies engage in practices that are deceptive, discriminatory or unethical."

"When it comes to something like a social network, trying to regulate by demanding companies turn over their intellectual property is going to have a dampening effect on innovation," said Daniel Castro, who is now serving as the vice president at the Information Technology and Innovation Foundation. What's more, with these dominating platforms (Google and Facebook) where people compete to get everyone's attention, "they don't reveal exactly how it works because people would cheat," he said.

Silicon Valley, though, has lately shown a willingness on reducing how opaque things used to run on social media back then for instance Mark Zuckerberg, a Facebook CEO announced in a Sept. 21 that his company will boost transparency by making it "so you can visit an advertiser’s page and see the ads they’re currently running to any audience on Facebook.”

But some technology experts still are not satisfied by Mark's move