LeBron James headlining A 'building trust in autonomous Vehicles' Campaign

Intel

They say, to be human is to fear the unknown. Well, if you will be offered a free ride in a self driving sedan will you accept the offer? 

Tiny fraction of those who have had the experience already of riding in a self-driving car fear this sophisticated technology, it makes sense because things can happen like the loss of control, the distrust of the technology, malicious hacking, etc. 
Many companies which are expecting to invest in autonomous vehicles are having trouble convincing ordinary people that this technology is worth a try. 

Starting today, LeBron James will headline a broadcast and digital ad campaign aimed at building trust in autonomous/self-driving vehicles. It’s the first time autonomous cars have been marketed to the public, surprisingly this technology is even not commercially available yet.